Explainer video services, also known as video animation, helps businesses clearly communicate their products, services, or brand story. These short, engaging, videos make complex ideas easy to understand and capture audience attention. Whether you’re a startup or an established brand, video animation can boost engagement and drive conversions.
What Are Explainer Video Services?
Explainer video services cover the professional creation of animated videos designed to educate, entertain, and convert viewers. Services typically include concept development, scriptwriting, animation, voiceover, and editing.
Benefits of using explainer video services:
- Enhanced engagement: Videos help audiences understand your product faster than text alone.
- Increased conversions: Explainer videos on landing pages can significantly improve conversion rates.
- Professional brand image: High-quality production signals credibility and innovation.
- Clear demonstrations: Explainer videos are especially effective for showing how your mobile or web application works, highlighting features, and guiding new users through onboarding.
If you want to understand how visual storytelling complements overall design, check out our UI/UX Design Services blog for insights on how professional design enhances user engagement.
Types of Explainer Videos You Can Use
Choosing the right type of explainer video or video animation depends on your audience, platform, and message.
Classic Animated Explainer Videos
Animated videos are ideal for illustrating ideas, demonstrating software, or simplifying complex processes. This category includes motion graphics, UI animations, whiteboard/sketch styles, and mixed-media animations that combine product mockups, icons, photos, special effects, or dynamic text.
Animated explainers are great because they:
- Clearly break down abstract or technical concepts
- Showcase app or web product flows using UI animation
- Add visual clarity with arrows, highlights, and callouts
- Adapt to any industry or brand style
- Are highly shareable across digital platforms
Client Examples:
For ARK, a mobile app designed to simplify relocations for military families, MOS Creative created an animated explainer video using UI animation and visual storytelling.
This video animation helped ARK:
- Clearly communicate their value in under 90 seconds
- Demonstrate exactly how app features work
- Improve user understanding during onboarding
- Support investor pitches with a polished visual asset
It became a key element of their marketing and helped reduce confusion around how the app works.
See our ARK case study for a deeper look into the project.
MOS Creative partnered with Enlighten IT to create both a short-form video animation and a long-form video animation to clearly communicate what their product does, especially for high-level audiences such as generals. Using a carefully crafted analogy, the animations transformed a complex technical concept into an easy-to-understand visual story, making the product’s value immediately clear without overwhelming the viewer.
These animated explainer videos helped Enlighten IT:
Live-Action Explainer Videos
Live-action video uses real people, real environments, and real interactions to humanize your brand or demonstrate a physical product or service.
Live-action explainers are great for:
- Product demonstrations
- Testimonials
- Human-centered storytelling
- Brand introductions
Client Example:
MOS Creative created a live-action explainer video to show how the NotifyMe app helps families stay connected and informed during emergencies.
This video animation helped NotifyMe:
- Explain the app clearly and simply
- Show how the main features work
- Gave the client a resource to introduce the app to new users and stakeholders
To explore more explainer videos we’ve created for our clients, check out our full collection here
and see how we help brands communicate clearly, engage their audience, and simplify complex ideas.
Why Invest in Professional Explainer Video Services?
Investing in professional explainer video services and vidoe animation ensures your video delivers real business results.
Here’s how:
Better engagement metrics: Videos keep visitors on your website longer, signaling quality to search engines.
Higher conversions: A well-crafted explainer video can guide potential customers to take action faster.
Clear communication: Reduces confusion and lowers customer support inquiries.
Investor and pitch value: Explainer videos are very powerful for presentations and fundraising by helping startups and businesses clearly communicate their vision to investors and stakeholders.
If you’re a growing startup, check out our App Development for Startups blog to learn how building a strong digital foundation can help your business scale and stand out.
How to Create an Effective Explainer Video
Creating an effective explainer video involves several steps. MOS Creative can handle the entire process professionally, ensuring each step is optimized for engagement and clarity.
Key steps include:
Defining your goal: Determine what you want viewers to learn or do.
Scriptwriting: Keep it concise: typically 60–90 seconds for maximum engagement.
Storyboard: Plan visuals and narration to match the script.
Design and Animation: Use professional graphics and motion design.
Voiceover and Sound: Select a clear voice and appropriate music.
Editing and Testing: Review pacing, clarity, and flow.
MOS Creative ensures each video is tailored to your audience, whether you’re demonstrating a mobile or web application, explaining a service, or telling your brand story.
Reaching the Right Audience
Even the best explainer video won’t succeed without targeting the right viewers.
Consider:
Audience analysis for videos: Identify who benefits most from your message.
Platform selection: Short, punchy videos for social media; detailed tutorials for your website.
Tailoring content: Adjust style, tone, and visuals to suit specific demographics or industries.
Additional Tips for Explainer Videos
Strong opening: Hook viewers in the first 10 seconds.
Clear call-to-action: Tell viewers exactly what to do next.
Consistency: Keep branding, style, and messaging aligned across platforms.
Get Started with Explainer Video Services
Investing in explainer video services can elevate your marketing, improve engagement, and increase conversions. From animated to live-action videos, professional production ensures your message is clear, memorable, and actionable.
Ready to bring your business story to life? Contact MOS Creative today to get started with professional explainer video services and see how we can create content that drives results.
